クラウドファンディング版【2:8の法則】とは?

クラウドファンディング

 

2:8(にはち)の法則といえば、少しでもマーケティングの勉強をしている方なら「パレ-トの法則」を頭に思い浮かべると思いますが、クラウドファンディング版【2:8の法則】もあります。

 

もちろんクラウドファンディングでも、いわゆるマーケティングで使われる2:8の法則「パレートの法則」も当てはまるのですが、あなたのクラウドファンディングのプロジェクトを成功させるときにもつべき2:8の法則もあるので紹介します。

★クラウドファンディング版【2:8の法則】

 

理論2割:情熱8割

クラウドファンディングでは、8割の情熱(想い)と2割の理論でプロジェクトを成功へ導くことができます。どれだけ想いのこもったプロジェクトでも理論がなければ成功しません。また、情熱(想い)がなければこれもまた成功しません。

 

プラットフォーム上で成功していないプロジェクトに共通するのはここで、情熱や想いだけで、勢いではじめてしまったプロジェクトはやはり成功していないですし、情熱や想いが伝ってこないプロジェクトも、やはり成功していません。

 

情熱8割

クラウドファンディング版【2:8の法則】は、理論2割:情熱8割 という法則を覚えておいてください。クラウドファンディングでは、夢を叶えるために活用したい方が多いので、情熱の8割は多くの方がクリアできていると思います。

 

理論2割

そこに、2割の理論を加えることができれば、クラウドファンディングのプロジェクトを成功に導けます。この理論の部分は、やはり独学ではなかなか追いつかず、クラウドファンディング専門で活動をしている方にアドバイスをいただくなどが必要となります。

 

クラウドファンディングの世界

クラウドファンディングの世界は、ほんとに速いスピードで変化しているため、その時々に合った戦略と戦術を組む必要があります。しかし、基本となるクラウドファンディングの知識は基本的に変わりません。僕がまとめたクラファン成功法則まるわかりBOOKをご覧いただけばクラウドファンディングの基本はすべてわかりますのでご覧ください。

 

★パレートの法則

せっかくなのでマーケティング用語の2:8の法則「パレートの法則」についても紹介させていただきます。まずはウィキペディアの文章からパレートの法則とは↓

パレートの法則(パレートのほうそく)は、イタリアの経済学者ヴィルフレド・パレートが発見した冪乗則。経済において、全体の数値の大部分は、全体を構成するうちの一部の要素が生み出しているという理論。80:20の法則、ばらつきの法則とも呼ばれる。引用:ウィキペディア

これは5月14日(月)昨日スタートして、初日で目標金額を達成したコ・クラウドファンディングが協力をしたMakuakeでのクラウドファンディングのプロジェクト「極ふわしっとり」常識が変わる!飲み物が無くても食べれちゃう八ヶ岳シフォンケーキにおいても、やはり同じことが起きました。

 

まだ初日が終わったばかりなので確実なことではありませんが、初日の目標金額達成におけるリターンの販売予約数が2:8の法則のような分布になっています。ビジネスだけでなく、生活においてもパレートの法則は動いていて、パレートの法則の本もたくさん出ていて読んでみると、あー確かにって納得させらる部分をたくさん感じられビジネス書なのにおもしろかったりします。たとえばこちら ⇒ 新装版 楽して幸福を手に入れる 80対20の法則 生活実践編

マクドナルドとパレートの法則

たとえば、マクドナルドの料金設定にパレートの法則が使われていたり、一般の人とお金持ちの比率もパレートの法則に当てはまっていたり、ブログの閲覧数もパレートの法則の数字になっていたりと、世の中は基本的にこの2:8の法則に当てはまります。正確には22:78だそうです。

 

クラウドファンディングのプロジェクトを成功させるために必要なのは、「情熱8割:理論2割」こちらを頭に入れておいてください。そして、クラウドファンディングの基本的な知識ももちろん知っていなければいけません。基本的なクラウドファンディングの知識はクラファン成功法則まるわかりBOOKで確認しておいてください。↓


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