クラウドファンディングでお金を集める目的とは

クラウドファンディング

 

クラウドファンディングでお金を集める目的についてです。

実はクラファンの相談を受けた時に、お金お集める目的が明確でない方がけっこう多い印象で、はじめにここを明確にしなければ成功はありえないためお伝えします。

【お金を集める目的】

1、ものつくりを行うための費用(出版、CD制作、新商品の開発など)
2、運営を継続するための費用(カフェの継続、NPO活動、店舗の継続など)
3、渡航するための費用(旅費など)
4、物を購入するための費用(本、インテリア、設備投資など)
5、建築するための費用(開業、古民家再生、建設など)
6、イベントを開催するための費用(お祭り、個展、上映など)

ここに書いたもの以外でもお金を集める目的はあると思いますが

僕が言いたいことは

「あなたのお金を集める目的はなんですか?」

ということです。

たとえば、あなたが開業資金が欲しいのであれば

・開業するためになぜ必要なのか
・開業するためにいくら必要なのか

ここを明確にしましょう。

開業するために、店舗を創らなければいけないため、建築費として1000万円必要で1000万円のうちの300万円をクラウドファンディングで集めたい、のような感じで、

 

「なぜ」「いくら」必要なのかを明確にしましょう。

 

⇐ クラウドファンディングの仕組みについて

 


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