希少性の法則★期間限定とか数量限定とか好きですよね

CAMPFIRE

 

クラウドファンディングでリターンを設定するときに、かならず考えてほしいのが「希少性」「限定性」です。

 

クラウドファンディングの1つの使い方として、クラウドファンディング限定販売とか残り10個だけという限定数を創ることが簡単にできるのもクラウドファンディングの特徴です。逆に言ってしまえば、クラウドファンディングだからこの値段とか、クラウドファンディングだからこの付加価値をつけれるといった具合に、なぜクラウドファンディングで予約販売のようなことをするのか、クラウドファンディングを使う理由が必要です。

 

クラウドファンディング上ではなく、どこでも購入できて定価と変わらない、何も付加価値が付いていないのであればクラウドファンディングで支援をして購入する理由がありません。また、希少性の法則という消費者心理があり、

 

「今、決断しないと無くなってしまう」
「この機会を逃せば二度と手に入らない」
「少ないからこそ他人も欲しがるはず」
「数が少ないなら高額でも当たり前」
「良い物だから他の人が買った結果、残りが少なくなった」

 

という心理が働き、充分な検討をする事なく購入したくなります僕もそうですが、期間限定とかほんと弱いです笑

 

あなたが行うクラファンプロジェクトをあなたが自身が自信をもって行っているのであれば、たくさんの方にその商品やサービスを受け取ってもらいたいはずです。希少性の法則とか人の心理をついてだましてるみたいでいやという方がいましたが、あなたがあなたのプロジェクトに自信があるのなら、だましてでも手に取ってもらいたいのではないでしょうか?

 

それだけ自信をもって提供できるものだと思いますので、たくさんの方にあなたの素晴らしいプロジェクトを届けるために、希少性の法則を活用しましょう。近々、コミュニティメンバーがクラファンプロジェクトがスタートします!

 

特に男性の方!最近大切なパートナーやお世話になっている方にプレゼントはしてますか?

 

女性にアンケートをとったデータによると、突然のプレゼントでも女性は嬉しいんです。しかも、美容系のものであんまり高価なものではないものが人気で、美意識の高い男性は好感度大とのこと!いつも頑張ってくれてる女性社員やアルバイトに、手渡しで渡すのはこっぱづかしくても、例えば休憩室や事務所に○○さんからのお土産ですみたいな感じで、ちょっとしたものが置いてあったら喜んでもらえます。

 

そんなちょっとした、プレゼントやお土産に最適な商品です。

 

海外流通前の日本では、このクラファンでのみ手に入る、日本伝統技術を使って創り上げた、金箔入り高級あぶらとり紙です。

クラファン限定販売!金箔入り高級あぶら取り紙を大切な方にプレゼントしませんか?

こちらのプロジェクトを石川みきさんがスタートさせます!

石川みきさんのfacebookで詳細など発信されていきますので、楽しみにしていてください^^

 


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