クラウドファンディング版【ターゲットの絞り方】

 

クラウドファンディングにおいても、やはりターゲットを絞ることが重要なので今日はクラウドファンディング版【ターゲットの絞り方】を紹介します。

 

クラウドファンディング版【ターゲットの絞り方】

 

ターゲットの絞り方にはたくさんあり、有名なものだと「ペルソナ」というものがあります。これは、商品・サービスを利用する顧客の中で最も重要な人物モデルのことで、ターゲットのモデルを一人作ってしまう方法です。

 

ペルソナ設定28項目

この方法では、1、年齢、2、性別、3、教育、4、生活、5、住まい、6、趣味、7、健康、8、食事、9、家族、10、服装、11、決定権、12、メディア、13、衝動、14、行動、15、職業、16、肩書、17、稼ぎ、18、価値観、19、価値観と思考、20、支払い、21、貯蓄、22、交際費の金額、23、PC、24、スマホ、25、デバイス、26、SNS、27、購買、28、環境といった具合に、あなたのターゲットとなるモデルの人物を架空で創ってしまいます。

 

この「ペルソナ」はターゲットを絞るのに活躍しますので、あなたのプロジェクトで誰がターゲットなのか、これは支援してくれる人は誰なのか>ということもそうですが、あなたのプロジェクトがスタートすることで誰の悩みを解決できるのかというターゲットも考える必要があります。

 

もともとのあなたのクラウドファンディングのプロジェクトが誰のため、誰の悩みを解決できるものなのかが明確でなければプロジェクト自体の魅力を魅せることができません。そのうえで、誰が支援してくれるのかというターゲットを考えましょう。

 

支援者統計データ

そこで、クラウドファンディングで支援をしている人は誰かを見ていきます。

1、男女比 男7:3女 

2、年齢  25歳~44歳

3、住まい 東京

このような数字が統計で出ています。つまり、クラウドファンディングでもっとも支援をしているのは、東京都在住の男性30代40代となります。

 

つまり、もしあなたがペルソナで作った人物がこのデータと全く違った場合、その時点でクラウドファンディングのメイン支援者がいなくなります。または、東京都在住の男性30代40代が支援したくなるリターンがあればOKです。

 

クラウドファンディング版【ターゲットの絞り方】はクラウドファンディングのメイン支援者の統計で出ている、東京都在住の男性30代40代をターゲットに考えたリターンやプロジェクトが必要となります。

 

現在クラファン挑戦中の方

現在、クラウドファンディング挑戦中の方は、このクラウドファンディングのメイン支援者の統計で出ている、東京都在住の男性30代40代をターゲットに考えたリターンを追加してみてくださいこれから、クラウドファンディングのお考えの方は、はじめに誰の悩みを解決できるプロジェクトであるかを考え、そのあとに統計データから出ている東京都在住の男性30代40代をイメージしてみてください。

 

クラウドファンディングのプロジェクトを成功させるために必要な、クラウドファンディング版【ターゲットの絞り方】を頭に入れておいてください。そして、クラウドファンディングの基本的な知識ももちろん知っていなければいけません。基本的なクラウドファンディングの知識はクラファン成功法則まるわかりBOOKで確認しておいてください。↓


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